Brand
ProjectA/W 25 campaign

Lefties A/W 25 campaign 2025
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Description
Model Hyuk Kim is photographed in profile standing outdoors for the Lefties Autumn/Winter 2025 campaign. He wears a dark navy or off-black hooded down puffer jacket paired with straight-leg grey technical trousers. The outdoor shoot is set against a soft dusk sky and natural mountain vegetation, utilizing diffused natural twilight. Overlaid typography introduces the collection as the Mountain Edit for cold-weather menswear.
