Lefties A/W 25 campaign 2025

Description

Model Hyuk Kim is photographed in profile standing outdoors for the Lefties Autumn/Winter 2025 campaign. He wears a dark navy or off-black hooded down puffer jacket paired with straight-leg grey technical trousers. The outdoor shoot is set against a soft dusk sky and natural mountain vegetation, utilizing diffused natural twilight. Overlaid typography introduces the collection as the Mountain Edit for cold-weather menswear.

Style

Vertical, Commercial, Earthy, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Mountain

Context

Advertising Campaign