Lefties
LEFTIES x PARIS SAINT GERMAIN
Brand
Date
May 2025
Description
Lefties partners with Paris Saint-Germain for a fashion campaign that merges athletic influence with contemporary streetwear. The collection, showcased through a mix of studio portraits and urban location photography, emphasises garment textures and graphic branding against stark, monochromatic or muted earth-toned backdrops. The series features photography by Sandra Tome and art direction by Bojan Mijatovic. By utilising techniques such as chiaroscuro lighting in the studio and natural light for outdoor shots, the work maintains a clean, editorial aesthetic. Makeup for the campaign was provided by Veronica Garcia, with Noah Tumataroa featured as the model.
Style
Editorial, Vertical, Clean
Industries
Sportswear
Color
Pure White
Jet Black
Context
Advertising Campaign
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