Lefties: LEFTIES x PARIS SAINT GERMAIN
Brand
Date
May 2025
Description
Lefties partners with Paris Saint Germain for a collaborative fashion and sportswear campaign, captured through a series of editorial portraits and street-style imagery. The collection leans into a contemporary aesthetic, blending sharp studio compositions with relaxed urban outdoor scenes. Photography by Sandra Tome and art direction by Bojan Mijatovic highlight the apparel through a mix of high-contrast monochromatic shots and warm-toned lifestyle frames. The campaign features model Noah Tumataroa, with makeup by Veronica Garcia, showcasing the collection's streetwear styling and graphic details across diverse environments using chiaroscuro and clean, directional lighting techniques.
Style
Editorial, Vertical, Clean
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign
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