Juicy Lucy

Feb 2023

Juicy Lucy’s brand identity project establishes a visual language for a Belgian adaptogen-infused juice company. The work centers on a minimalist aesthetic that balances organic textures with clean graphic design, utilising a warm color palette of deep browns, soft pinks, and creams to define the brand’s positioning in the food and beverage sector. Photography by Buro Bonito highlights the tactile nature of the packaging and product, employing soft natural light and directional studio illumination to capture the bottles and delivery materials. This is complemented by graphic design from Somekind, which features custom retro-style typography, vector illustrations, and a system of circular icons to communicate natural product attributes. The project encompasses a comprehensive visual identity, including packaging, digital interface mockups, and typographic patterns, unified through a consistent, clean approach to art direction.

Commercial, Clean

Beverages