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BrandJuicy Lucy
ProjectBrand Identity
Two stacked cardboard delivery boxes wrapped with branded white tape against a warm brown studio background.

Juicy Lucy Brand Identity 2023

Associated creatives

Somekind
SomekindGraphic Design
Buro Bonito
Buro BonitoPhotography

Tags

cardboard boxcardboard boxesdelivery boxshipping boxbrown box

Description

Two rectangular brown cardboard delivery boxes are stacked symmetrically on a rich brown studio surface under warm, directional lighting. The top box features a strip of white branded tape wrapping around its center with visible typography. The scene is part of the Brand Identity project for Juicy Lucy, featuring photography by Buro Bonito and graphic design by Somekind. The minimalist composition emphasizes the clean packaging materials and earthy color palette.

Style

Vertical, Commercial, Warm, Clean

Industries

E-commerce Platforms

Color

Camel (60%)
Pure White (40%)

Background

Textured Backdrop

Context

E-commerce / Product