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BrandJuicy Lucy
ProjectBrand Identity
Abstract typographic design with bold, melting brown letterforms on a light cream background for Juicy Lucy brand identity

Juicy Lucy Brand Identity 2023

Associated creatives

Somekind
SomekindGraphic Design
Buro Bonito
Buro BonitoPhotography

Tags

typographic designtypographyletterformsabstract typographybrand identity designgraphic design

Description

This graphic design piece features an abstract composition of bold, organic typographic letterforms. The deep brown shapes drip and interlock across a pale cream backdrop, creating a fluid and rhythmic pattern. Created for the Juicy Lucy brand identity project, the visual relies on clean vector lines and a warm, contrasting two-tone palette.

Style

Horizontal, Commercial, Graphic

Techniques

Vector

Color

Chocolate (60%)
Cream (40%)

Background

Solid Colour

Context

Advertising Campaign