ProjectBrand Identity
Brand Identity 2023
Associated creatives
Tags
Description
A product photograph showcasing a roll of brown paper tape for the Juicy Lucy brand identity project. The tape features white printed typography reading NO NASTIES ALL GOOD and unrolls diagonally across a light grey textured background. Hard, angled natural light casts distinct diagonal shadows across the entire scene, creating clean geometric contrast.
Style
Vertical, Commercial, Clean, Matte
Techniques
Natural light
Color
Camel (70%)
Pure White (30%)
Background
Concrete Texture
Context
Advertising Campaign