BrandJuicy Lucy
ProjectBrand Identity

Juicy Lucy Brand Identity 2023
Associated creatives
Tags
Description
This product packaging presentation features multiple labels for Juicy Lucy scattered across a minimalist white background. Each pink rectangular label displays bold, stylized brown typography with product details and ingredients clearly printed in smaller text. The overhead flat-lay composition highlights the graphic design work by Somekind and photography by Buro Bonito for the Brand Identity project. The clean lighting and sharp focus emphasize the intricate print details and brand typography.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Industries
Beverages
Color
Off-White (70%)
Burgundy (30%)
Background
White Seamless
Context
E-commerce / Product