Juicy Lucy Brand Identity 2023

About

This brand identity board presents the visual guidelines for Juicy Lucy, featuring primary and secondary logo variations, brand colors, icons, and typography. The layout is organised into clear sections on a pale pink background, showcasing fluid retro-style lettering and geometric shapes. Design elements include droplet motifs, floral symbols, and custom typographic arrangements. The composition demonstrates a cohesive visual language created for a Belgian adaptogen-infused juice brand.