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BrandJuicy Lucy
ProjectBrand Identity
Juicy Lucy brand identity guidelines showcasing logo variants, color palette, and iconography on a pale pink background

Juicy Lucy Brand Identity 2023

Associated creatives

Somekind
SomekindGraphic Design
Buro Bonito
Buro BonitoPhotography

Tags

brand identity boardbrand identityidentity boardjuicy lucy logojuicy lucylogo design

Description

This brand identity board presents the visual guidelines for Juicy Lucy, featuring primary and secondary logo variations, brand colors, icons, and typography. The layout is organised into clear sections on a pale pink background, showcasing fluid retro-style lettering and geometric shapes. Design elements include droplet motifs, floral symbols, and custom typographic arrangements. The composition demonstrates a cohesive visual language created for a Belgian adaptogen-infused juice brand.

Style

Artistic, Vertical, Clean, Graphic

Techniques

Typography

Industries

Beverages

Color

Chocolate (50%)
Blush (30%)
Pure White (20%)

Background

Solid Colour

Context

Advertising Campaign