Juicy Lucy Brand Identity 2023

Description

A close-up product photograph for the Juicy Lucy brand identity campaign, captured by photography studio Buro Bonito with graphic design by Somekind. The frame features a pair of hands gently cradling a transparent plastic bottle filled with a dark liquid, topped with a white cap. A prominent white product label wraps around the bottle, featuring bold burgundy typography reading Juicy Lucy alongside ingredient details. The subject is set against a solid, textured deep burgundy garment background, illuminated by soft natural light that highlights the smooth surfaces of the bottle and label.

Style

Horizontal, Commercial, Grainy, Clean

Techniques

Natural light

Industries

Beverages

Color

Background

Fabric Texture

Context

E-commerce / Product