Juicy Lucy Brand Identity 2023

Description

A close-up shot captures a person holding a bottled beverage for the Juicy Lucy brand identity project. The individual wears a white top paired with deep plum trousers, resting their hands on their lap while cradling a dark juice bottle with a prominent white label and white cap. The lighting is soft and natural, emphasizing the textures of the fabric and the clean typography on the label. Photography by Buro Bonito with graphic design by Somekind.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Beverages

Color

Context

E-commerce / Product