BrandJuicy Lucy
ProjectBrand Identity

Juicy Lucy Brand Identity 2023
Associated creatives
Tags
Description
Three vertical mobile screen mockups showcase the digital brand identity and packaging design for Juicy Lucy. The left screen features a drop-shaped crop revealing a hand adorned with leaves, accompanied by web typography. The center screen displays a hand interacting with a bottled beverage against a rich brown background, paired with explanatory text. The right screen presents product packaging centered within a clover-like graphical element, framed by text highlighting natural ingredients.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
UI illustration
Industries
Beverages
Color
Cream (50%)
Chocolate (50%)
Context
Digital / Display Advertising