GIGANT: Brand Identity

Oct 2021

The brand identity for GIGANT presents a clean, minimalist visual system applied across beverage packaging, collateral, and urban advertising. Designed by Zware Jongens, the identity uses bold typography and a stark, high-contrast aesthetic to establish a clear presence across both glass and aluminum formats. Photography by Buro Bonito highlights the tactile nature of the project, documenting the assets against varied textures including speckled stone, weathered concrete, and urban streetscapes. The execution emphasizes the physical interplay between the product and its environment, utilising clean, polished commercial techniques to showcase the brand's graphic elements. From point-of-sale materials to out-of-home wheat-pasted posters, the system maintains a consistent, understated visual logic.

Horizontal, Commercial, Clean