GIGANT
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2021
Description
The brand identity for GIGANT balances minimalist design with tactile, earthy elements. Designed by Zware Jongens and captured by Buro Bonito, the project spans diverse commercial applications ranging from product packaging to out-of-home advertising. The visual system leans into high-contrast, clean typography paired with textured backgrounds like speckled stone and weathered concrete. The execution highlights the beverage brand's product range through sharp studio shots and natural light product photography, maintaining a consistent, polished look across both print and urban environments.
Style
Horizontal, Commercial, Clean
Industries
Alcoholic Beverages
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