Juicy Lucy Brand Identity 2023

Description

This brand identity project for Juicy Lucy features a four-panel photographic layout showcasing natural elements and fresh produce. The top-left panel displays a dark, textured reishi mushroom against a pale background. The top-right panel shows a person wearing plum trousers holding a selection of citrus fruits, ginger, and a green apple. The bottom-left panel captures a hand holding a cluster of soft pink tulips against a muted blue background. The bottom-right panel presents an overhead shot of assorted vegetables arranged inside a blue crate on a textured surface. The entire composition is framed by a soft neutral background, emphasizing clean art direction and organic textures.