BrandJuicy Lucy
ProjectBrand Identity

Juicy Lucy Brand Identity 2023
Associated creatives
Tags
Description
Product photography featuring a single transparent plastic bottle filled with a dark beverage, presented upright against a solid pale neutral background. The bottle has a white screw cap and features a custom pale pink vertical label with bold, stylized typography reading Juicy Lucy alongside additional descriptive text. Studio lighting creates soft, even illumination with a subtle drop shadow beneath the base. The composition is clean and minimalist, centering the product within the frame as part of the Brand Identity project.
Style
Vertical, Commercial, Clean, Minimalist
Industries
Beverages
Color
Jet Black (50%)
Blush (30%)
Pure White (20%)
Background
White Seamless
Context
E-commerce / Product