Urban Lemonade presents a comprehensive brand identity project that explores the intersection of minimalism and vibrant packaging design. The work centers on a series of visual assets for a non-alcoholic beverage line, utilizing bold typography and high-contrast color palettes. Across a range of commercial compositions, the project employs clean, minimalist aesthetics to frame its products.
From studio product photography featuring reflective surfaces and studio lighting to outdoor billboard advertisements executed with vibrant color blocking, the brand identity is consistently presented across diverse formats. The design team, including Kevin Högger, Jalscha Römer, Marx Design, Jesús López, KR8 bureau, Fred Trevor, B&B studio, Carla Palette, and Somekind, emphasizes a polished look through consistent label design and structured promotional materials. The project leverages natural light and saturated textures to create a cohesive visual language for the beverage brand.
