Urban Lemonade

Nov 2023

Urban Lemonade presents a comprehensive brand identity project for their non-alcoholic beverage line. The visual system explores a range of packaging designs, utilizing vibrant color blocking and bold, typography-driven informational cards to establish a distinct market presence. The collateral moves across varied media, from billboard advertisements set against natural daylight to carefully staged studio product photography. The execution relies on minimalist compositions and clean, high-contrast layouts. Technical highlights include the use of natural light to emphasize condensation and texture, alongside polished studio shots that focus on reflective surfaces and color saturation. Design development was led by Kevin Högger, Jalscha Römer, and the team at Marx Design, with additional design contributions from Jesús López, KR8 bureau, Fred Trevor, B&B studio, Carla Palette, and Somekind.

Commercial, Clean, Horizontal

Beverages

White Seamless

E-commerce / Product