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BrandJuicy Lucy
ProjectBrand Identity
Graphic brand identity icons for Juicy Lucy showing product attributes in dark brown on white circles with pale pink background.

Juicy Lucy Brand Identity 2023

Associated creatives

Somekind
SomekindGraphic Design
Buro Bonito
Buro BonitoPhotography

Tags

brand identity iconsbrand identitygraphic iconsproduct attributesproduct features

Description

Graphic brand identity presentation for Juicy Lucy displaying six circular icons with dark brown symbols against a soft pale pink background. The minimalist icons represent product attributes including cold pressed, natural, clean ingredients, origin, and storage instructions. Below each white circular badge, clear italicized typography describes the respective feature. The clean graphic design utilizes a warm, restrained color palette and simple geometric shapes to communicate product values.

Style

Commercial, Square, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Beverages

Color

Chocolate (30%)
Pure White (70%)

Background

Gradient

Context

Advertising Campaign