Gucci: La Famiglia

Oct 2025

Gucci’s La Famiglia project serves as a sophisticated fashion editorial campaign, capturing an assembly of silhouettes against a backdrop of deep, vertically pleated velvet curtains in rust and brown tones. The aesthetic leans into a cinematic, retro-inflected atmosphere, utilizing warm lighting to highlight intricate textures ranging from faux fur and feathered trimmings to metallic sequins and structured leather. The series features photography by Patrick Bienert and design by Demna, who collaborate to produce a body of work defined by precise, clean art direction. The imagery balances high-end glamour with a moody, analogue sensibility, often employing chiaroscuro techniques to emphasize sculptural tailoring and the polished details of the brand’s seasonal accessories.

Editorial, Vertical, Warm

Analogue / film

Advertising Campaign