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·La Famiglia

Two figures in dark textured hooded garments viewed from a low angle against a dim ceiling

Model wearing a black turtleneck and leather skirt with a gold chain necklace standing before brown curtains.

Close-up portrait of a blonde woman wearing a patterned faux fur coat against a dark wood grain background.

Black man wearing dark sunglasses and a dark metallic tank top standing in front of heavy rust-colored curtains.

Model wearing monogram headscarf and sunglasses against rich velvet curtain

Model wearing a white floral high-neck garment posing against a vertical brown velvet curtain background

Model wearing a black leather jacket, red necktie, and dark sunglasses against a pleated orange curtain background.

Model wearing a black strapless sequined gown with a full tulle train standing against a draped brown curtain background

Model in silver sequin fringe dress and sunglasses standing against rich orange velvet curtain backdrop

Model with very long wavy hair wearing dark sunglasses, black blazer, and holding a handbag against a rust-colored curtain background.

Model wearing a dramatic white feather-trimmed coat standing in front of heavy orange velvet curtains

Model wearing dark aviator sunglasses and a black leather jacket against brown velvet curtains

Model wearing a black sequin dress standing against heavy rust-colored velvet curtains in a portrait for Gucci La Famiglia.

Model wearing dark sunglasses, patterned headscarf, and red coat with floral brooch against a brown curtain background

Model wearing a vibrant floral print gown standing in front of rust-colored velvet curtains.

Gucci La Famiglia 2025

About

Gucci’s La Famiglia project serves as a sophisticated fashion editorial campaign, capturing an assembly of silhouettes against a backdrop of deep, vertically pleated velvet curtains in rust and brown tones. The aesthetic leans into a cinematic, retro-inflected atmosphere, utilizing warm lighting to highlight intricate textures ranging from faux fur and feathered trimmings to metallic sequins and structured leather. The series features photography by Patrick Bienert and design by Demna, who collaborate to produce a body of work defined by precise, clean art direction. The imagery balances high-end glamour with a moody, analogue sensibility, often employing chiaroscuro techniques to emphasize sculptural tailoring and the polished details of the brand’s seasonal accessories.