Gucci
La Famiglia
Oct 2025
Gucci’s La Famiglia campaign presents a series of high-fashion editorial portraits defined by a theatrical and retro-inspired aesthetic. Through the lens of photographer Patrick Bienert, the series leans into rich, warm color palettes and deep textures, utilizing heavy velvet curtains as a consistent, dramatic backdrop across the collection. The imagery foregrounds sculptural silhouettes and intricate textile details, ranging from shimmering sequined gowns and feathered coats to precise leather tailoring. With design by Demna, the work channels a polished, cinematic atmosphere, complemented by hair styling from Guido Palau and makeup by Sam Visser. The project features a diverse ensemble of talent, including models such as Mariacarla Boscono, Lila Moss, and Alex Consani, captured with an emphasis on analogue film techniques and natural light.
Editorial, Vertical, Warm
Analogue / film
Luxury Fashion Houses
Advertising Campaign
Associated creatives
