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Brand
Gucci
ProjectLa Famiglia
Model wearing monogram headscarf and sunglasses against rich velvet curtain

Gucci La Famiglia 2025

Associated creatives

Demna
DemnaDesigner
Riccardo Zanola
Riccardo Zanola
Patrick Bienert
Patrick BienertPhotographer
Guido Palau
Guido PalauHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Achol Kuir
Achol KuirModel
Agel Akol
Agel AkolModel
Alex Consani
Alex ConsaniModel
Bianca Huisman
Bianca HuismanModel
Freya Nutter
Freya NutterModel
Khadim Sock
Khadim SockModel
Lila Moss
Lila MossModel
Liz Schweikl
Liz SchweiklModel
Maartje Convens
Maartje ConvensModel
Mariacarla Boscono
Mariacarla BosconoModel
Mathilda Gvarliani
Mathilda GvarlianiModel

Tags

woman wearing monogram headscarfwoman in monogram headscarfmonogram headscarfheadscarftortoiseshell sunglassessunglassesmonogram coatcoat

Description

This portrait from the Gucci La Famiglia campaign, photographed by Patrick Bienert, features a model wearing a monogram-print headscarf and matching structured coat. Oversized tortoiseshell gradient sunglasses frame the face against a rich, vertically pleated brown velvet backdrop. The composition is tightly cropped, emphasizing the branded accessories and glossy textures of the styling. Warm lighting highlights the rich tones of the fabric and the polished aesthetic of the production.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Camel (60%)
Chocolate (40%)

Background

Fabric Texture

Context

Advertising Campaign