Brand
ProjectLa Famiglia

Gucci La Famiglia 2025
Associated creatives
Tags
Description
This portrait from the Gucci La Famiglia project, captured by photographer Patrick Bienert with hair styling by Guido Palau and makeup by Sam Visser, features a model wearing dark aviator sunglasses and a textured black leather jacket with a ruffled collar. The composition is tightly framed, emphasizing the subject's accessories including oversized earrings and vibrant red lipstick. The backdrop consists of rich brown velvet curtains, creating a warm, moody aesthetic with soft directional lighting that highlights the textures of the leather and fabric.
Style
Vertical, Commercial, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Chocolate (40%)
Background
Fabric Texture
Context
Advertising Campaign






