Gucci La Famiglia 2025

Description

This striking portrait from the Gucci project La Famiglia, photographed by Patrick Bienert, features a model standing centrally in a voluminous, full-length gown covered in a vibrant multi-colored floral pattern. The dress features structured statement shoulders and a sweeping silhouette. The subject stands against a backdrop of deep rust-colored velvet drapes with vertical pleats, creating a rich theatrical atmosphere. The lighting is warm and directional, accentuating the intricate textures of the botanical print and the rich fabric of the curtain background. Hair and makeup styling are minimal and precise, keeping the focus entirely on the sculptural fashion piece.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign