Gucci La Famiglia 2025

Description

This striking portrait from Gucci's La Famiglia project captures a model wearing a vibrant red coat fastened with gold hardware, accessorized with a large crystal floral brooch and dark sunglasses. The subject's look is framed by a patterned silk headscarf tied neatly beneath the chin. The composition features a textured brown curtain backdrop that provides a rich, warm contrast to the bright red outerwear. Captured with precise art direction, the image reflects the distinctive aesthetic associated with photographer Patrick Bienert and designer Demna.

Style

Editorial, Vertical, Warm, Retro

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign