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Brand
Gucci
ProjectLa Famiglia
Two figures in dark textured hooded garments viewed from a low angle against a dim ceiling

Gucci La Famiglia 2025

Associated creatives

Demna
DemnaDesigner
Riccardo Zanola
Riccardo Zanola
Patrick Bienert
Patrick BienertPhotographer
Guido Palau
Guido PalauHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Achol Kuir
Achol KuirModel
Agel Akol
Agel AkolModel
Alex Consani
Alex ConsaniModel
Bianca Huisman
Bianca HuismanModel
Freya Nutter
Freya NutterModel
Khadim Sock
Khadim SockModel
Lila Moss
Lila MossModel
Liz Schweikl
Liz SchweiklModel
Maartje Convens
Maartje ConvensModel
Mariacarla Boscono
Mariacarla BosconoModel
Mathilda Gvarliani
Mathilda GvarlianiModel

Tags

two figures in dark garmentstwo figuresdark garmentshooded garmentstextured garments

Description

This image from the Gucci La Famiglia project features two figures captured from a low angle against a dark ceiling. The subjects are clad in dark, textured hooded garments that obscure their faces. The composition emphasizes sculptural silhouettes and deep shadow tones, created with photography by Patrick Bienert and design by Demna.

Style

Horizontal, Commercial, Cinematic, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (80%)
Off-Black (20%)

Context

Advertising Campaign