Brand
ProjectLa Famiglia

Gucci La Famiglia 2025
Associated creatives
Tags
Description
This fashion portrait from the Gucci La Famiglia project features a model posing against a rich, textured brown velvet curtain background. The subject wears a high-necked white garment adorned with a vibrant floral and botanical print, featuring a structured, flared collar that frames the face. The composition employs a vertical framing style with soft, warm indoor lighting that accentuates the polished textures of the fabric and the theatrical backdrop. Photographed by Patrick Bienert, the image captures a refined, cinematic aesthetic with precise styling by Demna, hair by Guido Palau, and makeup by Sam Visser.
Style
Editorial, Vertical, Warm, Retro
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Pure White (70%)
Emerald (20%)
Context
Advertising Campaign






