Gucci La Famiglia 2025

Description

This fashion editorial image from the Gucci La Famiglia project captures a striking model wearing a voluminous, floor-length white coat heavily trimmed with feathers along the collar, cuffs, and hem. The figure stands centrally against a backdrop of deep burnt orange velvet curtains that create strong vertical folds. The lighting highlights the texture of the feathers and the smooth fabric of the garment. Photographed by Patrick Bienert with styling by Demna, the composition conveys a dramatic and theatrical atmosphere.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign