Byredo
BYREDO CNY CAMPAIGN
Brand
ProjectBYREDO CNY CAMPAIGN
Date
Jan 2025
Description
Byredo’s campaign for Chinese New Year balances heritage-inspired craftsmanship with contemporary lifestyle portraiture. Photographed by Annie Lai, the series documents intimate celebrations and artistic processes, shifting between communal gatherings and focused, tactile studies of the brand’s fragrance line. Utilizing an analogue film aesthetic, the imagery leans into warm, natural light and a grainy, nostalgic texture. The visual narrative captures candid moments—from rooftop sparkler displays to quiet interior workspaces—framed by traditional lanterns and artisanal craft elements that ground the project in cultural celebration.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Fragrance
Color
Pure White
Context
Advertising Campaign
Associated creatives
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