Brand
ProjectBYREDO CNY CAMPAIGN
Byredo BYREDO CNY CAMPAIGN 2025
Associated creatives
Tags
Description
This editorial image for the Byredo CNY campaign, photographed by Annie Lai, captures a woman standing by a window with her hair blowing in the wind. She wears a white button-down shirt and a dark skirt, positioned in what appears to be the interior of a train or boat looking out toward the water. The composition is framed through an interior partition, creating a soft, layered perspective with cool blue and white tones throughout the scene.
Style
Editorial, Vertical, Desaturated, Cool
Techniques
Analogue / film, Natural light
Industries
Fragrance
Event
Chinese New Year
Color
Pure White (50%)
Medium Grey (50%)
Background
Transport Hub
Context
Advertising Campaign, Editorial