Byredo BYREDO CNY CAMPAIGN 2025

Description

Five individuals are gathered outdoors at dusk for the Byredo CNY campaign, holding lit sparklers that cast a warm glow on their faces. The group includes men and women posed together against a dark twilight sky and a natural landscape background. The composition is captured with a moody tone and natural lighting, highlighting expressions of joy and connection. Bold white typography reading BYREDO appears at the top of the frame, with stylized Chinese script inscribed at the bottom. Annie Lai photographed this campaign portrait.

Style

Editorial, Vertical, Cinematic, Moody

Techniques

Natural light

Industries

Fragrance

Color

Background

Clear Sky

Context

Advertising Campaign