Byredo BYREDO CNY CAMPAIGN 2025

Description

This group portrait features eight individuals of varying ages arranged in a composed studio setting against a vibrant solid red background. Two older adults are seated prominently in the foreground, flanked by a young child and several standing adults wearing dark and neutral-toned apparel. The lighting is even and soft, creating clean separation from the monochromatic red backdrop. The composition is structured like a traditional family portrait, captured for the Byredo Chinese New Year campaign by photographer Annie Lai.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Fragrance

Color

Background

White Seamless

Context

Advertising Campaign