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Brand
Byredo
ProjectBYREDO CNY CAMPAIGN
Woman in beige top painting traditional red and white paper lanterns surrounded by art supplies for the Byredo CNY campaign.

Byredo BYREDO CNY CAMPAIGN 2025

Associated creatives

Annie Lai
Annie LaiPhotographer

Tags

woman painting lanternwoman paintingpainting lanternartisan workinghandpainted paper lanternpaper lanternlanternpaint jarsart supplies

Description

An artisan sits amidst paint jars and handcrafted lanterns, carefully painting intricate floral designs on paper for the Byredo Chinese New Year campaign. The warm lighting highlights the textured surfaces of the lanterns and the concentrated expression of the craftsperson at work. Photographed by Annie Lai, the image captures a traditional workshop environment filled with vibrant colours and artistic tools. Large bold typography spelling Byredo appears across the upper portion of the frame.

Style

Editorial, Vertical, Warm, Grainy

Techniques

Analogue / film

Industries

Fragrance

Event

Chinese New Year

Color

Beige (40%)
Crimson (30%)
Pure White (30%)

Background

Factory

Context

Advertising Campaign