Brand
ProjectBYREDO CNY CAMPAIGN

Byredo BYREDO CNY CAMPAIGN 2025
Associated creatives
Tags
Description
An East Asian woman is seated at a heavy wooden workbench in an artist studio, intently focused as she holds pencils and works on paper. In the foreground, a black jar candle with a lit flame sits prominently on the table next to a holder filled with artist paintbrushes. The natural lighting highlights the warm wooden textures of the table and the interior setting. In the background, a painted green wooden door frame and neutral walls complete the artistic environment. Annie Lai photographed this campaign imagery for Byredo.
Style
Editorial, Vertical, Earthy, Raw
Techniques
Analogue / film, Natural light
Industries
Fragrance
Color
Beige (50%)
Pure White (30%)
Jet Black (20%)
Background
Garage
Context
Advertising Campaign
