Byredo BYREDO CNY CAMPAIGN 2025

Description

This editorial photograph for the Byredo CNY Campaign, captured by photographer Annie Lai, features a woman looking out the open window of a grey SUV in motion. The vehicle is equipped with a roof rack and travels past a backdrop of vibrant, motion-blurred green foliage. The composition employs a dynamic sense of speed, with natural light illuminating the scene and highlighting the textured interplay between the vehicle and the natural environment.

Style

Editorial, Vertical, Grainy, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Fragrance

Color

Background

Forest

Context

Advertising Campaign, Editorial