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Brand
Byredo
ProjectBYREDO CNY CAMPAIGN
Low angle group portrait of six smiling young adults leaning in together in a tight circle against an open sky

Byredo BYREDO CNY CAMPAIGN 2025

Associated creatives

Annie Lai
Annie LaiPhotographer

Tags

group of smiling young adultssmiling young adultsgroup of young adultsyoung adultssmiling grouplow angle portrait

Description

A low angle group portrait captures six smiling young adults leaning in closely together in a tight circle, looking down towards the camera. The composition creates an intimate, joyful perspective with distinct overhead lighting casting soft highlights across their faces. Several individuals wear sunglasses while smiling broadly, showcasing candid expressions of camaraderie and connection. The background consists of a bright, clear sky framing the cluster of figures. Photographed by Annie Lai as part of the Byredo CNY campaign, the image emphasizes warmth and collective energy.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Fragrance

Event

New Year's Eve, Chinese New Year

Background

Clear Sky

Context

Advertising Campaign