Byredo BYREDO CNY CAMPAIGN 2025

Description

This vertical editorial image for the Byredo CNY Campaign features three young adults gathered on a concrete rooftop at dusk, holding burning sparklers that cast a warm glow. Two traditional Chinese lanterns with red markings hang prominently from the eaves of the building in the foreground, adding cultural context to the scene. The ambient lighting captures the twilight atmosphere against a deep blue evening sky. Annie Lai photographed the campaign, highlighting intimate moments and quiet celebration. The composition blends modern lifestyle aesthetics with traditional elements.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Fragrance

Color

Background

Rooftop

Context

Advertising Campaign