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Brand
Byredo
ProjectBYREDO CNY CAMPAIGN
Burning incense stick in a ceramic dish with carved wooden sculptural display in the background

Byredo BYREDO CNY CAMPAIGN 2025

Associated creatives

Annie Lai
Annie LaiPhotographer

Tags

incense stick burningincense stickincenseceramic dishbrown ceramic dishdish

Description

An incense stick burns in a brown ceramic dish resting on a wooden surface scattered with wood shavings. In the background stands a carved wooden structure featuring a sculptural serpentine form looping through an opening. The lighting is natural and soft, creating a warm and tactile atmosphere. Annie Lai photographed this piece for Byredo CNY campaign.

Style

Artistic, Vertical, Warm, Tactile

Techniques

Natural light

Industries

Fragrance

Event

New Year's Eve, Chinese New Year

Color

Chocolate (100%)

Background

Wood Texture

Context

Advertising Campaign