Fenty Fenty X Puma 2025 Campaign 2025

Description

This image is part of the Fenty X Puma 2025 campaign, photographed by Yis Kid with creative direction by Rihanna and styling by Soki Mak. The dynamic shot features a model mid-air, captured in a powerful athletic pose against a textured grey brick wall and concrete ground. Hair styling is by Tamara McNaughton, makeup by Hector Espinal, and casting by Juliun Williams. The subject wears sportswear apparel with metallic footwear, highlighted by natural sunlight casting a sharp shadow.

Style

Editorial, Vertical, Action, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign