Zara Spring 2024 Men's Ad Campaign 2024

About

This editorial portrait for Zara's Spring 2024 Men's Ad Campaign features model Toon Lobach leaning backward on a wooden chair inside a rustic room with distressed walls and a paned window. Strong directional sunlight streams through the window, casting long shadows across the wooden floorboards and textured wall. The subject wears a lightweight jacket over a light tank top and dark trousers, posed in a dynamic, weightless stance with outstretched arms. The scene is captured by photographer Annemarieke van Drimmelen, with creative direction by Karl Templer and art direction by Will Sumrall and Maurice Dusault. The color palette features muted earth tones, warm golden light, and dark contrasts.