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  • ·Zara Spring 2024 Mens Campaign Editorial Portrait
BrandZara
ProjectSpring 2024 Men's Ad Campaign
Male model lying horizontally on top of a vintage wooden piano wearing a light-coloured collared shirt and relaxed trousers

Zara Spring 2024 Men's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Will Sumrall
Will SumrallArt Director
Maurice Dusault
Maurice DusaultSenior Art Director
Annemarieke van Drimmelen
Annemarieke van DrimmelenPhotographer
Fabien Baron
Fabien BaronFilm Director
Toon Lobach
Toon LobachModel
Karl Templer
Karl TemplerStylist

Tags

male model reclining on pianomale modelman recliningman lying on pianolight collared shirtcollared shirtrelaxed trouserstrousers

Description

Captured by Annemarieke van Drimmelen for Zara's Spring 2024 men's ad campaign, this horizontal editorial photograph features male model Toon Lobach lying in a relaxed pose across a vintage wooden piano. Styled by Karl Templer with art direction by Will Sumrall, the subject wears a light-coloured collared shirt and relaxed trousers against a muted interior backdrop with natural lighting filtering through sheer curtains. The composition emphasizes a cinematic mood with warm earth tones and textured surfaces.

Style

Editorial, Horizontal, Warm, Gritty

Techniques

Natural light

Industries

Menswear

Color

Cream (50%)
Camel (50%)

Background

Set-dressed

Context

Advertising Campaign