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BrandPENNY
ProjectBrand Identity
Three vertical advertising billboards mounted on a concrete building exterior displaying PENNY brand posters

PENNY Brand Identity 2024

Associated creatives

Serviceplan
ServiceplanGraphic Design

Tags

advertising billboardsbillboardsoutdoor advertisingpenny brand identitypenny billboardbuilding exteriorconcrete wallvertical posters

Description

Three vertical advertising billboards are mounted in a row on the textured concrete exterior of a building for a PENNY brand identity project by Serviceplan. Each poster inside the grey frames displays vibrant commercial product imagery with bold typography and pricing numbers. The street-level view captures the architectural installation under natural daylight with a cobblestone pavement below. The composition showcases outdoor advertising design integrated into an urban environment.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Big Box Retail

Color

Medium Grey (60%)
Pure White (40%)

Background

Residential Building

Context

Out of Home (OOH)