PENNY Brand Identity 2024

Description

This image for the PENNY brand identity project shows a close-up view of a person holding a large squeeze bottle of mayonnaise, dispensing dressing onto a plate of golden french fries. The setting appears outdoors in bright daylight, with a wooden table surface and green grass visible in the background. The person wears a blue-and-white striped long-sleeve top. The mayonnaise bottle features a prominent blue label with white typography and a small red PENNY logo. The composition captures the dynamic action of pouring the condiment, highlighting the product packaging and food in a natural, candid style.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Forest

Context

Advertising Campaign