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BrandPENNY
ProjectBrand Identity
Overhead arrangement of blue paper grocery bags with large blue typography against a light blue surface

PENNY Brand Identity 2024

Associated creatives

Serviceplan
ServiceplanGraphic Design

Tags

blue paper grocery bagblue paper baggrocery bagpaper bagpenny product packagingproduct packagingpenny packaging

Description

An overhead flat lay photograph showcasing product packaging for PENNY as part of a brand identity project. Multiple light blue paper grocery bags are arranged in a regular pattern against a matching light blue surface. Each bag features prominent large blue typography displaying numbers with a yellow dot accent, along with the red PENNY logo and product barcodes. The composition utilizes hard directional lighting, casting sharp diagonal shadows across the scene and creating a clean, graphic aesthetic.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Hard Light

Industries

Grocery

Color

Sky Blue (60%)
Royal Blue (30%)
Lemon (10%)

Background

Solid Colour

Context

E-commerce / Product