BrandPENNY
ProjectBrand Identity

PENNY Brand Identity 2024
Associated creatives
Tags
Description
This commercial image captures a close-up perspective of a shopper browsing a supermarket shelf filled with red bags of PENNY paprika potato chips. A woman's hand reaches out to select a bag from the metal wire rack display. Above the products, price tags clearly indicate the item details and pricing. The shot is captured with natural lighting and a shallow depth of field, emphasizing the branded packaging and retail environment.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Grocery
Color
Scarlet (60%)
Beige (40%)
Background
Retail Store
Context
E-commerce / Product