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Brand
PENNY
ProjectBrand Identity
A repeating grid pattern of red potato chip bags featuring large typography against a matching red background.

PENNY Brand Identity 2024

Associated creatives

Serviceplan
ServiceplanGraphic Design

Tags

red potato chip bagpotato chip bagchip bagred chip bagpotato chips packagingchip packagingred packaging

Description

This graphic design image for the PENNY brand identity project features a top-down repeating pattern of red potato chip bags arranged diagonally. Each bag displays large light-coloured typography and a yellow circular accent against a uniform red background. The lighting is direct and creates subtle, crisp shadows beneath each packaged item, reinforcing the geometric layout. The overall aesthetic is clean and commercial, emphasizing the bold product packaging design.