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  • ·Stuck in 2011 campaign by Simon Harsent for Superloop
Brand
Superloop
ProjectStuck in 2011
A person lying face down on a sidewalk next to a dog, against a large concrete wall with a bus stop sign.

Superloop Stuck in 2011 2024

Associated creatives

Simon Harsent
Simon HarsentPhotographer
Leo Burnett
Leo BurnettCreative Agency
Pool Collective
Pool CollectiveProduction Company
Gustav Sundström
Gustav SundströmDirector

Tags

person lying on sidewalkperson lyingsidewalkdogdog on leashbus stop signno stopping sign

Description

This advertising campaign image for Superloop, titled Stuck in 2011 and photographed by Simon Harsent, presents a deadpan outdoor scene. A person lies completely flat and face down on a grey concrete sidewalk, wearing a light blue top, beige trousers, and white sneakers. A small brown and white dog sits attentively nearby on a leash. The background consists of a tall, pale grey concrete wall featuring a red-and-white no stopping sign on the left and a yellow bus stop sign mounted on a thin pole to the right. The overall composition is captured from a straight-on perspective with neutral lighting.

Style

Documentary, Humorous, Vertical, Clean

Techniques

Natural light

Industries

Telecommunications

Color

Beige (50%)
Sky Blue (50%)

Background

Street

Context

Advertising Campaign