PENNY’s brand identity project emphasizes a clean, graphic approach to retail visual communication. Developed by Serviceplan, the work focuses on bold typography and structured packaging design to establish a distinct presence across the supermarket aisle.
Through a mix of editorial and commercial photography, the identity utilizes hard light and geometric compositions to showcase everyday grocery items. The design system prioritizes clarity and high-contrast packaging, extending from individual product labels to large-scale outdoor billboards and in-store displays.
