PENNY
Brand Identity
Nov 2024
PENNY’s brand identity project brings a refreshed graphic system to the supermarket experience, focusing on bold typography and structured packaging design. The identity leans into a clean, commercial aesthetic that emphasizes clear communication of pricing and product category, utilizing geometric layouts and consistent color-coding across grocery shelves and outdoor advertising placements. Developed by Serviceplan, the design system integrates large numerical indicators and minimalist branding to modernize the retail environment. The photography and motion assets highlight the utility of the packaging in diverse settings, ranging from everyday supermarket aisles to candid, sunlit usage, reinforcing the brand's presence in a clean, graphic style.
Horizontal, Clean, Commercial
