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BrandPENNY
ProjectBrand Identity
Elderly man in a brown blazer examining a blue product package in front of grocery store shelves filled with packaged goods

PENNY Brand Identity 2024

Associated creatives

Serviceplan
ServiceplanGraphic Design

Tags

elderly man shoppingelderly manman shoppingholding product packageproduct packagetan blazergrocery store shelves

Description

An elderly man wearing a tan blazer stands in profile examining a blue product package marked with large numbers in a supermarket aisle. Rows of shelves behind him are fully stocked with blue and yellow packaged goods, with price tags visible beneath each shelf. The scene is shot from a straight-on perspective with clear, direct lighting that highlights the textures of his clothing and the merchandise. This editorial piece for PENNY's brand identity captures a quiet, observant moment of everyday retail shopping.

Style

Editorial, Horizontal, Clean

Industries

Big Box Retail

Color

Camel (50%)
Sky Blue (40%)
Pure White (10%)

Background

Retail Store

Context

Advertising Campaign, Editorial