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BrandPENNY
ProjectBrand Identity
Close-up of a person holding a potato chip from a red Penny brand bag on a grey sofa

PENNY Brand Identity 2024

Associated creatives

Serviceplan
ServiceplanGraphic Design

Tags

red chips bagchips bagpenny chips bagpotato chipsnack packagingperson holding chipred packaging

Description

This commercial image for the Penny brand identity project captures a close-up perspective of a person reaching into a vibrant red bag of paprika chips. The packaging features bold typography and the distinctive Penny logo, set against a grey textured background as the person sits comfortably on a fabric sofa. The shot highlights clean product design and clear graphic communication, created by Serviceplan. Soft natural lighting accentuates the crisp textures of the chip bag and denim jeans.

Style

Commercial, Square, Clean

Industries

CPG / Packaged Food

Color

Crimson (70%)
Nude / Sand (30%)

Background

Living Room

Context

E-commerce / Product