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Close-up of a person holding a potato chip from a red Penny brand bag on a grey sofa

PENNY Brand Identity 2024

About

This commercial image for the Penny brand identity project captures a close-up perspective of a person reaching into a vibrant red bag of paprika chips. The packaging features bold typography and the distinctive Penny logo, set against a grey textured background as the person sits comfortably on a fabric sofa. The shot highlights clean product design and clear graphic communication, created by Serviceplan. Soft natural lighting accentuates the crisp textures of the chip bag and denim jeans.

Brand

PENNY

Project

PENNY Brand Identity 2024

Keywords

red chips bagchips bagpenny chips bagpotato chipsnack packagingperson holding chipred packaging

Credits

Serviceplan
Graphic Design

Styles

CommercialSquareClean

Industries

CPG / Packaged Food

Background

Living Room

Context

E-commerce / Product
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