Massimo Dutti Once, here. 2026

Description

A tight black and white close-up captures a young man drinking from a glass bottle tilted toward the lens. Shot with a shallow depth of field, the foreground bottle creates dynamic foreshortening while his focused gaze remains locked onto the camera. He wears a tailored jacket over a clean crewneck shirt, illuminated by soft natural light against a subtly blurred background.

Style

Editorial, Vertical, Moody, Monochrome

Techniques

Soft Light

Industries

Menswear

Color

Context

Advertising Campaign