BrandMassimo Dutti
ProjectOnce, here.

Massimo Dutti Once, here. 2026
Associated creatives
Tags
Description
This outdoor campaign image for Massimo Dutti's project Once, here. was photographed by Bruno Staub with direction by Cristian Hunter and fashion styling by Tony Irvine. A group of models is posed against classic stone architecture, wearing smart-casual wardrobe staples including lightweight shirts, denim jeans, and knitwear. Hair styling by Joseph Pujalte and makeup by Mary Cesardi complement the natural daylight and atmospheric outdoor setting. The composition balances relaxed poses with sophisticated tailoring and textured fabrics.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Charcoal (40%)
Pure White (30%)
Scarlet (30%)
Background
Street
Context
Advertising Campaign


