BrandMassimo Dutti
ProjectOnce, here.

Massimo Dutti Once, here. 2026
Associated creatives
Tags
Description
Two male models present tailored menswear for Massimo Dutti's 'Once, here' project, photographed by Bruno Staub with fashion editing by Tony Irvine. One model stands in the background wearing a dark brown suede jacket over a grey knit sweater and tailored trousers, while the foreground model sits casually on a wooden bistro chair dressed in a charcoal polo knit, pleated dark trousers, and leather tassel loafers. The scene is set in an outdoor architectural courtyard featuring textured yellow plaster, classical stone pilasters, and rustic wooden seating under soft daylight.
Style
Editorial, Vertical, Earthy
Techniques
Natural light
Industries
Menswear
Color
Charcoal (50%)
Espresso (30%)
Medium Grey (20%)
Background
Residential Building
Context
Advertising Campaign


