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  • ·Massimo Dutti 'Once, here.' Menswear by Bruno Staub
BrandMassimo Dutti
ProjectOnce, here.
Three male models wearing striped shirts and light wash denim jeans leaning against a red car by the water.

Massimo Dutti Once, here. 2026

Associated creatives

Bruno Staub
Bruno StaubPhotographer
Cristian Hunter
Cristian HunterDirector
Tony Irvine
Tony IrvineFashion Editor/Stylist
Joseph Pujalte
Joseph PujalteHair Stylist
Mary Cesardi
Mary CesardiMakeup Artist
Baptiste Vivo
Baptiste VivoModel
Layton Leger
Layton LegerModel
Mia Armstrong
Mia ArmstrongModel
Mohammed Banze
Mohammed BanzeModel
Paul Hameline
Paul HamelineModel

Tags

three male models posingthree male modelsmale models posingstriped button down shirtstriped shirtlight wash jeanslight wash denimdenim jeansvintage red carclassic red carred car

Description

Shot by photographer Bruno Staub with styling by Tony Irvine for Massimo Dutti's 'Once, here.' campaign, three male models pose against the rear of a vintage red car on a stone-paved seaside walkway. Each model wears a relaxed striped collared shirt tucked into light-wash denim jeans secured with a dark leather belt. The backdrop features calm open water under soft, diffused natural daylight with a cool, muted color palette.

Style

Editorial, Horizontal, Cool

Techniques

Natural light

Industries

Menswear

Color

Denim (50%)
Off-White (40%)

Background

Ocean

Context

Advertising Campaign